Recreation > iiCaptain.com (now part of West Marine)

Need: The online-based boating supplies retailer needed a variety of marketing communications support as it prepared the online store for launch.

Solution: To assist customers in making educated product decisions, we worked with marine experts to develop buying guides and FAQs. We also developed corporate content for the site including a privacy policy, company overview and help.

In support of the communications plan for launching and maintaining interest about the site, we created email marketing programs and press releases.